{"title":"Wella Ultimate Color - Vibrant Color for 10 Weeks","description":"\u003ch2 style=\"text-align: center;\"\u003eColor vibrancy for up to 10 weeks\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003eRevitalized hair from 1st wash\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eKeeps your shade rich and vibrant for up to 10 weeks. Sulfate-free, formulated with Glycine and Vitamin B5 to hydrate the cuticle and detox color-distorting metals from your water. Built for brunettes, redheads, and anyone protecting an investment in dimensional color.\u003c\/p\u003e","products":[{"product_id":"ultimate-color-sulfate-free-shampoo","title":"Wella Ultimate Color Sulfate-Free Shampoo - Scalp Soothing \u0026 Metal Detoxing","description":"\u003cp\u003e\u003cspan\u003eSoothes the scalp while gently cleansing to minimize color fade, moisturizes, and detoxes hair from color-distorting metals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"CalloutBlock_body__mYKPV CalloutBlock_fullWidth__2J9bv u-h2\"\u003eGENTLE CLEANSING TO MINIMIZE COLOR FADE*\u003c\/h2\u003e\n\u003cp class=\"CalloutBlock_description___zU7Z\"\u003eThis scalp-soothing shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves the scalp feeling soft and cleansed, and moisturizes hair. * vs. non-conditioning shampoo\u003c\/p\u003e","brand":"Wella","offers":[{"title":"8.4oz","offer_id":47612282372249,"sku":"4068359150537","price":35.0,"currency_code":"USD","in_stock":true},{"title":"33.8oz","offer_id":47612282405017,"sku":"4068359149814","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/0933\/0329\/files\/Wella-Professionals_Ultimate-Color_e-comm_PDP_Shampoo-250ml_PI_2.avif?v=1779237294"},{"product_id":"ultimate-color-conditioner","title":"Wella Ultimate Color Conditioner - Color-Sealing Moisture","description":"\u003cp\u003e\u003cspan\u003eAdds moisture, helping reduce porosity to seal pigments in. It revitalizes colored hair and reduces hair breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"CalloutBlock_body__mYKPV CalloutBlock_fullWidth__2J9bv u-h2\"\u003eUP TO 86% LESS BREAKAGE*\u003c\/h2\u003e\n\u003cp class=\"CalloutBlock_description___zU7Z\"\u003eUnlock resilience with Wella Professionals Ultimate Color conditioner. It helps to seal in pigments while reducing up to 86% breakage* * vs non conditioning shampoo\u003c\/p\u003e\n\u003cp class=\"CalloutBlock_description___zU7Z\"\u003e\u003cspan\u003ePatented technology. Formulated with Metal Purifier, Glycine and B5 to shield hair against damage due to free radicals and lock in moisture from scalp to tips.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"6.7oz","offer_id":47614402855065,"sku":"4068359150551","price":35.0,"currency_code":"USD","in_stock":true},{"title":"33.8oz","offer_id":47614402887833,"sku":"4068359196542","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/0933\/0329\/files\/Wella-Professionals_Ultimate-Color_e-comm_PDP_Conditioner-200ml_PI_2.avif?v=1779240846"},{"product_id":"ultimate-color-miracle-leave-in-mask","title":"Wella Ultimate Color Miracle Leave-In Mask - UV Protection, Lightweight Moisture, Strengthening","description":"\u003cp\u003eA 3-in-1 leave-in treatment that protects color, moisturizes strands, and shields against UV exposure — all in one non-rinse formula. Built to keep your shade vibrant between salon visits while strengthening hair against the kind of daily wear that fades color and causes breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults you can expect:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 4x more resistance to hair breakage*\u003c\/li\u003e\n\u003cli\u003eLocks in color vibrancy and prevents wash-out fade\u003c\/li\u003e\n\u003cli\u003eUV protection against sun-induced color fade and dryness\u003c\/li\u003e\n\u003cli\u003eLightweight moisture without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply a small amount to damp, towel-dried hair from mid-lengths to ends. Do not rinse. Style as usual. Use daily or on every wash day for best results — especially the day of and the day after a fresh color service, when strands are most vulnerable to fade.\u003c\/p\u003e\n\u003cp\u003e*Vs. non-conditioning shampoo\u003c\/p\u003e","brand":"Simply Colour Hair Salon Studio \u0026 Online Store","offers":[{"title":"1 oz","offer_id":47700864204953,"sku":"4068359150858","price":25.0,"currency_code":"USD","in_stock":true},{"title":"3.2oz","offer_id":47700864237721,"sku":"4068359150865","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/0933\/0329\/files\/Wella-Professionals_Ultimate-Color_e-comm_PDP_Miracle_Leave-in_Mask-95ml_PI_1.avif?v=1779325334"},{"product_id":"ultimate-color-shine-spray","title":"Wella Ultimate Color Shine Spray - Lightweight Smoothing Shine","description":"\u003cdiv class=\"ProductInfo_coreInfo__gJRvY\"\u003e\n\u003cp\u003eSpray that adds smoothness and shine to color-treated hair.\u003c\/p\u003e\n\u003ch2 class=\"CalloutBlock_body__mYKPV CalloutBlock_fullWidth__2J9bv u-h2\"\u003eUP TO 4X SMOOTHER HAIR*\u003c\/h2\u003e\n\u003cp class=\"CalloutBlock_description___zU7Z\"\u003eYour colored hair will love this spray that adds shine but goes beyond: hair is up to 4x smoother*, enhancing the color vibrancy. * vs. untreated\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47661963280537,"sku":"4068359150872","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/0933\/0329\/files\/Wella-Professionals_Ultimate-Color_e-comm_PDP_Shine_Spray-95ml_PI_2.avif?v=1779325895"},{"product_id":"wella-pump-for-shampoo-and-conditioner-liters","title":"Wella Pump for Shampoo and Conditioner Liters","description":"\u003cp\u003eConvenient pump dispenser designed for Wella shampoo and conditioner bottles in liter sizes. Delivers precise product amounts with each press, reducing waste and mess. Easy to install on standard liter bottles for professional salon use or home application. Durable construction ensures long-lasting performance. Ideal for frequent users who want controlled, hygienic dispensing of their favorite Wella formulas. \u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47898227376281,"sku":"1570732","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/0933\/0329\/files\/wellawella-pump-for-shampoo-and-conditioner-litersshampoo-conditioner-sets-1859395.webp?v=1781141466"},{"product_id":"wella-pump-for-500ml-conditioners-and-masks","title":"Wella Pump for 500ml Conditioners and Masks","description":"Convenient pump dispenser designed specifically for Wella 500ml conditioner and mask bottles. Delivers precise, controlled amounts with each press, reducing waste and mess. 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