{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo-foam","title":"K18 TRIPLEBRIGHT Purple Shampoo | Brass Gone in One Wash","description":"\u003cp\u003eThe first triple-action purple shampoo to remove metals + minerals, neutralize existing brassiness, and defend against future brassiness for blonde hair like new, hair like new*.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eWhat It Does\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003ePowered by K18 triple-action technology:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eRemoves brass-inducing metals and minerals with ionic detox\u003c\/li\u003e\n\u003cli\u003eNeutralizes brassiness with precision violet technology that won’t stain or overtone\u003c\/li\u003e\n\u003cli\u003eDefends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cb\u003eBenefits\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1 wash removes up to 3 months of brass from hard water*\u003c\/li\u003e\n\u003cli\u003eNeutralizes brassiness without staining or over-toning\u003c\/li\u003e\n\u003cli\u003eIdeal hair tone is restored and evened**\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply foam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eHow to Use\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eApply foam shampoo to wet hair, distribute evenly, and lather from roots to ends. Let sit for 1-3 minutes, then rinse. Use up to once weekly.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eSuitable For\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eBlonde, highlighted, and lifted hair. Color safe.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eKey Ingredients\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eAcid Violet 43\u003c\/b\u003e — the violet pigment that neutralizes yellow and brassy tones without staining hair or overtoning.\u003cbr\u003e\n\u003cb\u003eSodium Phytate\u003c\/b\u003e — a chelating agent that binds metals and minerals from hard water, lifting existing buildup.\u003cbr\u003e\n\u003cb\u003ePolyquaternium-77\u003c\/b\u003e — the biopolymer that helps keep metals and minerals from reattaching to hair after rinsing.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eIngredients\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eWater(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eFrequently Asked Questions\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eHow often should I use this?\u003c\/b\u003e\u003cbr\u003e\nUp to once a week. It's a targeted treatment shampoo for brass, not a daily wash.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWill it stain my hair or turn it purple or grey?\u003c\/b\u003e\u003cbr\u003e\nNo. The violet pigment is formulated to neutralize brass without staining or overtoning, even with regular use.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIs it safe on color-treated hair?\u003c\/b\u003e\u003cbr\u003e\nYes. It's color safe and made specifically for blonde, highlighted, and lifted hair.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDo I still need my regular shampoo?\u003c\/b\u003e\u003cbr\u003e\nYes. TripleBright is a weekly brass-control treatment, used in place of your regular shampoo on the days you use it, not a full replacement for your everyday cleanser.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e*In a scientific test following 1 application of TripleBright, 1 wash removed up to 3 months of brass from hard water. **In a study of 37 bleached\/highlighted subjects using TripleBright at least once a week for 3 weeks, ideal hair tone was restored and evened.\u003c\/small\u003e\u003c\/p\u003e","brand":"K18 Hair Repair","offers":[{"title":"4.2 fl oz","offer_id":49035326357657,"sku":"990022400288","price":40.0,"currency_code":"USD","in_stock":true},{"title":"15 fl oz","offer_id":49035326390425,"sku":"990022400356","price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/0933\/0329\/files\/K18_Triplebight_Violet_background.png?v=1789521589","url":"https:\/\/www.simply-colour.com\/products\/k18-triplebright-oxidation-defense-purple-shampoo-foam","provider":"Simply Colour Hair Salon Studio \u0026 Online Store","version":"1.0","type":"link"}