Big News for Your Hair: Say Hello to Pure Brazilian

A healthier way to smooth, soften and tame frizz — now at Simply Colour.

I’m always on the lookout for ways to give you healthier, happier hair — and I’ve just made a change I’m really excited about. I’ve retired the Brazilian Blowout and welcomed in the Pure Brazilian Original Treatment instead.

Why the switch? One word: health. The Pure Brazilian Original Treatment doesn’t just smooth your hair — it reconstructs it, leaving every strand stronger, glossier, and in genuinely better condition than before. It washes out gently over time without altering your hair’s natural structure, and there’s no awkward multi-day downtime that some smoothing treatments demand. Quite simply, it’s a treatment I feel good about putting on your hair.

Pure Brazilian comes in two forms, so there’s an option whether you want a full transformation or just a quick smoothing boost.

The Original Treatment — the full experience

This is the complete smoothing service. Over around 90 minutes, I deeply restore your hair using Brazilian keratin, amino acids, and nourishing butters. The result: frizz tamed, shine turned right up, and styling time dramatically cut — with results that last an average of around four months. It’s the one to choose if you battle frizz, have coarse or curly texture, or your hair has been through plenty of color and heat.

The Express Treatment — smoothing in a hurry

Short on time? The Express Treatment adds just 10 minutes to a standard blow-dry. It’s a lightweight spray that fights frizz, speeds up drying, and leaves a sleeker, glossier finish for up to 8 washes. It’s perfect for a first taste of smoothing, a special event, or a quick pick-me-up between full treatments.

And the best part

Both are smoothing treatments, not straighteners. Your natural texture and volume stay with you — curls stay curly, waves go sleek, and frizz simply disappears. You’ll just find your hair calmer, glossier, and far easier to live with, day after day.

Curious which one is right for you? Have a chat with me at your next appointment, or get in touch to book — I’ll happily talk you through it. Healthier, smoother hair is closer than you think.

— Dean Downing, Simply Colour