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Black hairbrush with 'Aloha' branding on a white background
Black hairbrush with decorative design on a white background
Black hairbrush with decorative handle on a white background
K18 AstroLift hair spray bottle on a blue background
Sold outK18 HeatBounce hair product bottle on a pink background
Sold outRound brush with cork handle on a white background
Round brush with cork handle on a white background
Round brush with cork handle on a white background
Sold outCork brush with bristles on a white background
Sold outCork brush with bristles on a white background
Black hairbrush with bristle head on a white background
Sold outBoar bristle round brush with cork handle
Black ceramic round brush by Ibiza Hair
Black ceramic round brush on transparent background
black ceramic round brush on transparent background
Black round hairbrush with bristle head on a white background
A 118 ml bottle of K18 AirWash Dry Shampoo by K18 Hair Repair, featuring odorBIND™ biotechnology, is shown against a solid purple background.
Sold outA 250 ml bottle of K18 Hair Repair Damage Shield pH Protective Conditioner, featuring K18PEPTIDE™, is displayed against a solid blue background.
Sold outA bottle of K18 Hair Repair DAMAGE SHIELD pH Protective Shampoo (multiple sizes) with K18PEPTIDE™ is displayed against a blue background, featuring a circular label that reads "new name! same formula.
K18 hair mask bottle on a coral background with Allure award badge.
K18 Molecular Repair Hair Oil a Hair Repair
A 250 ml bottle of K18 PEPTIDE PREP Detox Shampoo by K18 Hair Repair, formulated with K18PEPTIDE™ for advanced scalp cleansing, shown on a solid turquoise background.
A 240 ml brown Oway bottle with black cap, labeled “Bluemoon Hair Bath | Illuminating Anti-Yellow Shampoo for Cool Blonde, White & Grey Hair,” features a multilingual front label.
Sold outA black jar of Oway Bluemoon Hair Mask for cool blonde hair, 150 ml, sits on a white background. This color-enhancing mask restores softness and shine while neutralizing brassiness for vibrant, healthy-looking blondes.
Oway Bodifying Hair Renewer Anti-Hair Fall Densifying Spray for Fine Hair comes in a brown glass bottle with a black pump and beige label, designed to add volume and strength to fine hair.
A 50 ml dark brown jar with a black lid and yellow label displays "Oway Boho Pomade | Texturizing Cream Pomade for Laid-Back, Matte Finish," offering flexible hold with biodynamic marrubium and detailed info on the label.
Sold outA yellow tube of Oway Curl Priming Cream | Moisture-Rich Curl Primer for Frizz-Free Styling with black text and a metallic cap is set against a textured green background. Its Marula Oil-infused details are printed in several languages on the packaging.
Sold outThe Oway Curly Hair Bath is a 240 ml (8.5 fl oz) brown glass bottle with a black cap. This sulfate-free cleanser for wavy and curly hair has multilingual product details on the label.
A beige tube of Oway Curly Hair Mask | Definition and Moisture Mask for Natural Curls stands upright on a white background, with a black screw cap and multilingual text. Ideal for delivering deep moisture to natural curls.
A small amber bottle with a black pump dispenser and yellow label, Oway Curly Potion is a curl-defining serum that shapes curls for soft, shiny hair while delivering superior frizz control.
A brown bottle with a black cap labeled "Oway Enriching Hair Conditioner | Ultra Detangling For Dry Brittle Strands" (240 ml/8.5 fl. oz.) stands upright on a white background, boosting natural shine for all hair types.
A brown glass spray bottle with a black nozzle and beige label displays "Oway Flowerfall | Aromatherapeutic Scalp and Mind Balancing Mist" by Oway, designed for holistic scalp care.
Sold outBrown bottle with a label on a white background
Sold outBrown glass bottle with black pump on a white background
Oway Frequent Use Conditioner is a lightweight, everyday formula for all hair types, packaged in a brown semi-transparent bottle with a silver screw cap and contains 240 ml (8.1 fl oz).
Oway Frequent Use Hair & Scalp Bath is a gentle daily shampoo for all hair types. Presented in a 240 ml (8.5 fl oz) brown glass bottle with a silver screw cap, the label features product info in multiple languages.
Save $15.00A yellow tube labeled "Oway Glimmering Bond | Bonding Shine Treatment for Damaged, Dull Hair" stands upright with a black cap, featuring product details about marula oil and other ingredients in multiple languages.
Sold outA brown bottle with a black pump dispenser labeled "Oway Glossy Nectar | Rebuilding Oil Serum for Shine and Hair Strength," 50 ml, features multilingual branding emphasizing frizz control and enhanced hair shine.
Brown bottle of hair and body invigorating wash with a black label on a white background
A brown cylindrical bottle with a silver screw cap labeled "Oway Moisturizing Hair Bath | Hydrating Shampoo for Dry, Lackluster Hair." The 240 ml bottle features product details in multiple languages on the label.
A beige tube of Oway Moisturizing Hair Mask | Deep Hydration Mask for Dry or Dehydrated Hair with a black screw cap stands upright against a white background, featuring the Oway brand name and product details on the front.
A 240ml brown spray bottle of Oway Molding Mist by Oway, with a black nozzle and yellow label, provides eco-friendly, humidity-resistant hold and frizz protection for stylish hair.
Sold outA brown glass dropper bottle with a black cap, labeled "Oway Nurturing Drops | Silkening Serum for Split Ends and Heat Protection." The label features product details and the Oway brand at the bottom.
A closed black jar with a yellow label reading "Oway Precious Wax | Shine Enhancing Styling Wax for Natural Definition." The Oway-branded container sits against a plain white background.
Oway Purifying Hair Bath for Dry Scalp is an organic shampoo in a 240 mL brown bottle with black cap, featuring a multilingual label. It supports scalp microbiome and targets dry dandruff.
Brown bottle with a label on a white background
Brown glass dropper bottle with a label on a white background
Brown glass bottle with dropper on a white background

Catch Up On New Products

Oway HStraighten: The Clean, Botanical Smoothing Treatment Built for Florida Hair
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Oway HStraighten: The Clean, Botanical Smoothing Treatment Built for Florida Hair

The Smoothing option is for guests seeking a sleeker, more polished finish with greater frizz reduction. Hair still has life and softness — this isn't a flat chemical straightening — but the textur...

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KC Rio: Straighter, Sleeker, Glass-Like Shine — Built for Humidity and Formulated Without Formaldehyde
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KC Rio: Straighter, Sleeker, Glass-Like Shine — Built for Humidity and Formulated Without Formaldehyde

This is Keratin Complex's newest treatment, and it's the boldest thing they've released in years. 

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NKST: Five Months of Smooth, Shiny Hair — Even Through a Florida Summer
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NKST: Five Months of Smooth, Shiny Hair — Even Through a Florida Summer

The shift is hard to fully appreciate until you experience it yourself. Your hair dries faster — significantly faster. The frizz that normally ambushes you the moment you open the car door in July ...

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