Want to Know If Smoothing Is Right for You? Try It First.

There is a moment that happens in Florida — sometimes in the parking lot, sometimes halfway to the car — where the morning you spent on your hair stops being the morning you have. The frizz arrives. The texture shifts. Whatever you blew out smooth or pressed flat rewrites itself in the humidity, and you spend the rest of the day catching glimpses of it in mirrors and wondering why you bothered.

If this is familiar, you've probably considered a smoothing treatment at some point. And you've probably also talked yourself out of it — because committing to something that changes your hair for months, without knowing how your hair will respond, feels like a bigger decision than you're ready to make.

I understand that hesitation. It's actually why I added Pure Brazilian Express to the menu.

What Is Pure Brazilian?

Pure Brazilian is a professional smoothing system formulated in Brazil and built around hydrolyzed keratin, amino acids, and nourishing butters. The full treatment — the Pure Brazilian Treatment — works by deeply restoring the hair fiber from within. The keratin penetrates the strand and bonds to the areas where the hair structure has been compromised, smoothing the surface while simultaneously strengthening it. The result is hair that is noticeably softer, shinier, and dramatically easier to manage, with results that typically last around four months.

It's color-safe, cruelty-free, and formulated to minimize chemical exposure — which matters to me when I'm evaluating what I bring into the studio. Pure Brazilian is also honest about its ingredients, which is not something every brand in this category can say.

One of the things that sets it apart from other smoothing treatments is that there's no waiting period before you shampoo. You leave the salon with smooth hair, and you can wash it the same day if you want to. For guests who've experienced other treatments that required days of pinning their hair down and avoiding moisture, that alone is a meaningful difference.

The Full Treatment — Who It's For

The Pure Brazilian Treatment runs approximately 90 minutes and is available as an add-on for existing guests. This is the full-commitment version — deeply reconstructive, built for guests dealing with persistent frizz, damaged or chemically treated hair, or anyone who has spent years fighting a Florida summer and is ready to stop.

After the treatment, your hair is sealed. The cuticle is smooth, the surface is reflective, and the frizz that used to show up uninvited in the humidity has considerably less to work with. Your color looks more vibrant because smooth, sealed hair holds pigment differently than rough, raised hair does. And your morning routine gets genuinely shorter — not marginally, but noticeably.

Results build over time. Guests who return for the treatment consistently find that each session extends how long the smoothness holds, which is one of those long-term payoffs that makes the investment feel more reasonable the longer you keep it up.

The Express — A Real Result, Without the Commitment

The Pure Brazilian Express Treatment is an entirely different category of experience, and it's the one I'm most excited to introduce right now.

It adds just ten minutes to your appointment. Applied as a lightweight spray during your blowout, it immediately reduces frizz, speeds up drying time, and leaves your hair smoother and shinier than it would otherwise be. The results last four to eight shampoos — call it a few weeks, depending on how often you wash. 

At $35, it's the most accessible smoothing option on the menu. And it's specifically designed to answer the question I hear most often from guests who are curious about smoothing but hesitant: I want to try it, but I don't know if I'll like it.

Now you can. The Express gives you a genuine, real-world preview of what smoothed, sealed, frizz-reduced hair actually feels like on your own head, in your own life, in Florida humidity. You'll know within a few washes whether it's something you want to build on. And if you decide the full treatment is right for you, that's a decision you'll be making from experience rather than speculation.

What to Expect

Both treatments are available as add-ons for existing guests and are scheduled during your appointment. The Express fits cleanly into most color appointments without adding significant time. The full Pure Brazilian Treatment does extend the appointment, so we plan for that during booking.

Neither treatment requires a waiting period before washing, so you leave the salon with results already in motion. No awkward in-between days, no protective styles, no standing in a Florida parking lot hoping the humidity holds off long enough to make it home.

The Takeaway

Smoothing doesn't have to be an all-or-nothing decision. The Pure Brazilian Express Treatment exists precisely for guests who want to understand what's possible before committing to the full experience — and at $50, it's the kind of add-on that answers the question in a single appointment.

The full Pure Brazilian Treatment is there when you're ready for something that lasts. Four months of waking up to hair that cooperates, color that looks more vibrant, and mornings that feel just a little more like your own. 

Both are now on the menu at Simply Colour. Existing guests can add either service at their next appointment. Book Now