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Wella Ultimate Color - Vibrant Color for 10 Weeks

Color vibrancy for up to 10 weeks

Revitalized hair from 1st wash

Keeps your shade rich and vibrant for up to 10 weeks. Sulfate-free, formulated with Glycine and Vitamin B5 to hydrate the cuticle and detox color-distorting metals from your water. Built for brunettes, redheads, and anyone protecting an investment in dimensional color.

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6 products

Catch Up On New Products

K18 FutureIQ hair longevity serum bottle and applicator with clinical benefit highlights.
care

K18 FutureIQ: Hair Longevity, Carefully Considered

K18's FutureIQ is a nightly serum clinically proven to deliver up to 19,000 more hairs, fewer grays, and a healthier scalp in three months — and it's coming to Simply Colour. Here's what it is, why...

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The Honest Eco-Luxury Salon: Sustainable, Low-Maintenance Color in Lutz
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The Honest Eco-Luxury Salon: Sustainable, Low-Maintenance Color in Lutz

An honest look at what makes Simply Colour genuinely sustainable — a Green Circle salon recycling up to 95% of its waste, eco-luxury low-maintenance color, and straight talk about what's truly eco ...

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A person with extremely long brunette hair that looks like glass after a treatment on a white background
hair damage

Introducing Wella SmoothFiller: A Smarter Way to Smooth in Florida

When hair is frizzy, it's largely because the protein structure of the strand has gaps and tears — microscopic vulnerabilities that let humidity rush in and swell the cuticle. SmoothFiller™ targets...

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