This scalp-soothing shampoo offers gentle cleansing to minimize washing color away* while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair.

* vs. non-conditioning shampoo

- Gentle cleansing to minimize color fade*

- Color vibrancy for up to 10 weeks**

- 73% of consumers agree scalp comfort is improved after 1st use**

- Helps to detox hair from color-distorting metals

- Revitalized hair from first wash

*vs non-conditioning shampoo

**With regular use of Ultimate Color regimen from salon to home

***Based on external consumer agreement study

Step 1: Apply to damp hair and scalp, and lather.

Step 2: Massage, rinse, and repeat if desired.

Step 3: Follow with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask.

Unique, fruity & floriental fragrance with top notes of orange zest, apple & leafy green.

Key ingredients: Glycine & B5

WATER, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.

Is this the line for my color?

If you're wearing a color you don't want to lose — and that's especially true of the intense reds and coppers I do — yes. Red and copper are the fastest-fading colors there are, and a sulfate-free, metal-detoxing shampoo is the single biggest thing you can do at home about it.

Why sulfate-free and metal-detoxing?

Sulfates strip color faster. Metals from hard water dull it and shift the tone. Florida water gives you both problems.

Can I use it every wash?

Yes, and for intense color you should. Alternate with Ultimate Repair if there's damage to handle too — that's the rotation most of my color guests end up in.

Will it clean properly without sulfates?

Yes. It'll lather less than you're used to, which people mistake for not working. It is.