Short on Time? Meet the Pure Brazilian Express Treatment

All the smooth, frizz-free finish — in just 10 extra minutes.

Not everyone wants — or has time for — a full smoothing treatment. That’s exactly why I love the Pure Brazilian Express Treatment: the smooth, frizz-free finish you’re after, in a fraction of the time.

What it is

The Express Treatment is a quick, lightweight smoothing service designed as the easy, low-commitment member of the Pure Brazilian family. Think of it as a smoothing boost you can add to your visit whenever you fancy one — no big appointment required.

How it works

It couldn’t be simpler. The Express Treatment is applied as a light spray and adds just 10 minutes to a standard blow-dry. There’s no lengthy processing and no downtime afterward — you walk out with smoother hair and carry straight on with your day. 

The results

Even in those few extra minutes, the Express Treatment noticeably reduces frizz, speeds up your drying time, and leaves your hair with a smoother, sleeker, glossier finish. The effect lasts for around four to eight washes, then fades away gently with no harsh regrowth line.

Who it’s for

The Express Treatment is perfect if you’re curious about smoothing but not quite ready to commit to the full Original Treatment — it’s a lovely way to try before you decide. It’s also ideal before a special occasion, such as a wedding, holiday, or photoshoot, when you want your hair to look its best with minimal fuss, and for anyone who simply wants a quick smoothing pick-me-up between full treatments. 

Good to know

Like the Original Treatment, the Express is a smoothing treatment rather than a straightener — so your natural texture and volume stay exactly as they are, just calmer, smoother, and easier to style.

Want to give it a go? Add the Pure Brazilian Express Treatment to your next appointment — just ask when you book, or even mention it to me that day. 

— Dean Downing, Simply Colour