Simply Colour Blog

Introducing Wella SmoothFiller™: A Smarter Way to Smooth in Florida

When hair is frizzy, it's largely because the protein structure of the strand has gaps and tears — microscopic vulnerabilities that let humidity rush in and swell the cuticle. SmoothFiller™ targets...

A New Chapter on the Shelf: Introducing Wella Professionals Ultimate Care at Simply Colour

There are certain things I don't take lightly — and what I put on my retail shelf is one of them. Every product at Simply Colour earns its place. It has to perform in our Florida climate, it has to...

Short on Time? Meet the Pure Brazilian Express Treatment

It couldn’t be simpler. The Express Treatment is applied as a light spray and adds just 10 minutes to a standard blow-dry. There’s no lengthy processing and no downtime afterward — you walk out wit...

The Pure Brazilian Original Treatment: Your Frizz-Free, Healthier-Hair Hero

The Original Treatment is a keratin-based smoothing treatment that does two jobs at once: it smooths the hair and rebuilds it.

Want to Know If Smoothing Is Right for You? Try It First.

One of the things that sets it apart from other smoothing treatments is that there's no waiting period before you shampoo. You leave the salon with smooth hair, and you can wash it the same day if ...

Big News for Your Hair: Say Hello to Pure Brazilian

Pure Brazilian comes in two forms, so there’s an option whether you want a full transformation or just a quick smoothing boost.

Oway HStraighten: The Clean, Botanical Smoothing Treatment Built for Florida Hair

The Smoothing option is for guests seeking a sleeker, more polished finish with greater frizz reduction. Hair still has life and softness — this isn't a flat chemical straightening — but the textur...

KC Rio: Straighter, Sleeker, Glass-Like Shine — Built for Humidity and Formulated Without Formaldehyde

This is Keratin Complex's newest treatment, and it's the boldest thing they've released in years. 

NKST: Five Months of Smooth, Shiny Hair — Even Through a Florida Summer

The shift is hard to fully appreciate until you experience it yourself. Your hair dries faster — significantly faster. The frizz that normally ambushes you the moment you open the car door in July ...

KCExpress: The 15-Minute Treatment That Keeps Florida Frizz From Undoing Your Color

Most of my guests aren't looking for bone-straight hair. They want their color to look the way it did leaving the salon for as long as possible, and they want their mornings to be easier. That's a ...